Welcome to the new Tech+Art Podcast!
Join us on this adventure as we meet & speak with: artists, makers, researchers, designers and creators from all background and fields.
Our objective is to understand their creative perspective, dive into their workflow & creative process, be inspired by new ideas and their work – and stay one step ahead of cutting-edge industry developments.
In this episode, we’re chatting with Shane Luke, an entrepreneur who’s built and scaled several products, teams, and startups.
Shane was most recently at Nike, where he was the Senior Director, Machine Learning and AI, within Nike’s Digital Innovation Group – working on a variety of interesting projects.
He shared a little bit about his process, how innovation takes shape within products, some of the most common challenges in exploring new ideas or uses of technology in creative contexts and more!
I think sometimes people make the error of believing that you can figure out in the boardroom what’s going to be really successful or useful – and why. […] People who don’t understand technology, fall into this sort of approach of saying ‘let’s think of the customer first’, and I don’t think that that’s wrong, but I think you think about it all. […]
If you go think of the customer first and nothing else, what are you doing? You think of some problem: ‘well people have this problem, ok let’s work back to a solution’. Well, things that we know are going to be successful if you work back to a solution have solutions – right? They’re around. If it’s that clear, it’s very easy to solve for. So it’s very rare, I think, for you to be able to find something that ‘oh nobody realized that’s a problem’. The way you find the things that nobody realizes is a problem is that you launch products, people use them and then you see the problem. It’s a rear-looking thing.
It’s really difficult in advance to figure out that, you just have a guess. So you guess, and if you’re right, then it’s easy to see that you’re right. And I think that’s what you want to do.
I think what’s typically done if people try to think their way to the solution, end-to-end. And they want to have consensus that that’s the right thing to do, before they start working on something.
It’s more of a guess and check process. And so I want to take a lot of guesses, cause I know we need a lot of guesses to be successful […] and the way to do that is don’t talk about it much. Just start. If you have the right team they can just start projects: ‘start this’, ‘try this’, ‘hey this sounds kind of interesting’. You do have a thesis in your own head, of what you believe there is product/market fit – you’re just probably wrong.