Welcome to the new Tech+Art Podcast!
Join us on this adventure as we meet & speak with: artists, makers, researchers, designers and creators from all background and fields.
Our objective is to understand their creative perspective, dive into their workflow & creative process, be inspired by new ideas and their work – and stay one step ahead of cutting-edge industry developments.
[ 7:01 ] – That’s a really good question. Maybe the most important one actually because for me I feel that – independent of any technology or approach – at its very core, everything is always about people. And people love to tell stories and that’s at the core of all design and art.
[ 7:25 ] – I believe design and art have the potential to kind of alter people’s perceptions and emotions in a way.
[ 7:31 ] – What I felt like with Generative Design is what you can do is you can bring your stories or ideas to the people. And that is something that this kind of chapter of design – what is really new about it. And I think it’s really interesting to find something where people can maybe explore and play and interact with the stories that are come up with. This can actually be like a physical place or a digital one. But in any case, I really hope that people form lasting connections to these things because they get to experience them in different ways.
[ 8:10 ] – […] and that’s also something that I see sometimes taking not centre stage in some briefs or projects because people kind of have this idea that if it’s cool, if it’s new, if it’s fresh – it’s going to be good. […] Just because it’s a flashy technology, they might look at it for 10 seconds and then move on.
[ 10:42 ] – The first thing I always tell people is that Generative Design or Creative Algorithms, or whatever you want to call it – really changed the very core of how the design process actually works, which is really interesting. […] imagine a world in which you don’t design, but you already know, but kind of like teach the computer what it is that you actually want to achieve. So it changes the way things work. Employing algorithms in the creative process, for example, can yield unlimited choices for designers. If you can make a computer design like a thousand variations of the kind of thing you asked of it – it kind of alters what’s possible and changes the role of designers to somebody who co-creates with computers in a radically new way…
[ 11:49 ] – Generative Design always uses data at the very core of everything we do. And I think that – especially in the applied communications view – that’s really interesting because that leads to interesting conversations about the very core nature of the company or brand or product. What data does it generate? What is the essence of that? […] Trying to visualize this essence is I think at the core at many of the works I do, but also at the core of the work that a lot of other people do that’s not just flashy visuals but something that ties into what we were talking about earlier with the narrative aspect of it.
[ 12:30 ] – Also what I really believe is really interesting is that Generative Design is something where we actually get to create our own tools. So it’s not something where you use Photoshop or InDesign – products that have been designed for a completely different landscape.
[ 12:44 ] – It used to be somewhat of this kind of top down approach, as you’d design a brand or an idea or a story and you’d feed it to the people and that was basically that. But with what I do and what other people do in this field, it’s kind of more of building something that is actually on equal ground with the people and where we can actually bring our stories to them and see how they interact with it, and learn from it, and start a conversation with them to actually get better insights into what they are interested in. It’s almost democratic kind of approach to design – so that’s obviously the philosophical part of it – but it also means better metrics and more learning about what it actually is people actually do with it and that’s obviously what a lot of companies and agencies are interested in.
[ 13:29 ] – If you think about it, what I do is teach computers how to be creative. That’s a big word. But how to at least carry out creative models and duplicate them in interesting ways. That just increases productivity dramatically in a way. Which frees up time of designers to do more creative work and actually let the computer take care of the actual handy-work in a way. What’s really interesting about that is you can produce product – print runs or whatever it is – at a huge scale! So you can make things scalable, plannable, incredibly fast – and even completely unique to individual people.
[ 15:26 ] – In the end, I think it’s always also about limitations in a way. Because you can basically infinite variations of something – that in itself isn’t a good thing. It’s an interesting option and possibility to explore large space, maybe? But what I learnt as a really valuable lesson early on was actually to really limit what I do, and how I think about things and to just kind of focus on the most important key areas because you can quickly get lost in trying to cram too much into a project and that usually tends to not go very well […]
[ 16:26 ] – It’s more about new tools, and new ways of thinking, and different ways of expression in a way. But in the end, it’s always something where you have to balance it.
[ 27:28 ] – So ya, I definitely see a lot of interest, I’ve already mentioned that. I say it’s kind of like golden times so I think that it’s going to be an explosion of interesting projects because things just became more accessible. So I mean I went kind of the hardcore route by doing it all myself and coding it all myself, but there are amazing tools now which are visual – there’s vvvv, Cables.gl, TouchDesigner – so things where people don’t need to get into the nitty gritty parts of coding, but can just express their creative ideas in a different way. And I see that becoming more and more and also just I think, more aesthetically interesting but also conceptually more interesting. So I see that going a little bit more to the direction of actual designers, people who think about these things in different ways. So I always kind of make the joke that I’m a Designer who can program, not a Programmer who designs – because I feel that’s a huge difference – no offense to anybody! But it’s like for designers, usually, the technology takes…. It’s not centre stage usually.
[ 29:02 ] – And the last thing that I think about is just extending that to more and more places […] I think it’s going to touch a lot more physical locations in the future and kind of again, just kind of step out of the internet browser or your instagram feed and into the real world.